Zenato plays an "essential role" (WA) in shaping the guidelines used in the Amarone denomination. Founded by Sergio and Carla Zenato in 1960, the estate is now helmed by their children, Nadia and Alberto who jointly oversee 95 ha. of vines spreading around Lake Garda. Now standing toe-to-toe with greats such as Romano Dal Forno and Quintarelli in terms of quality, their wines are available at a fraction of the price. This has made Zenato a ‘go-to’ name for Amarone fans who are ‘in the know’.