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Bid for wine - 15,000+ of products available

FREE access to our international marketplace

Bid for wine and spirits in 3 simple steps:

  1. Login or create a FREE Cru Account
  2. Confirm your billing address
  3. Add a valid credit card or store credit
  4. BID FOR WINE NOW
Bid for wine - place bids on 1000's of wines

Start bidding on wine today

Complete the following 3 steps to enable live bids on your account

Login or create an account to bid for wine
1.
Login or Create an account

To place live bids on our wines you will need to be logged in to an active Cru account.

To step up a FREE account you just need your name and email. To start bidding you need to add a billing address and payment details too.

LOGIN / CREATE ACCOUNT
Add a credit card or store credit to bid for wine
2.
Add store credit or a credit card

You need to add a credit card or have store credit to bid on wines. When a bid is successfully matched we will create a sales order instantly & automatically charge your credit card or store credit for the agreed bid amount. All bids are final & are binding.

ADD FUNDS / CREDIT CARD
You're now ready to start bidding on wine
3.
Start bidding on 15,000+ of wines

Once the previous steps are complete you will now be ready to start bidding. Click the button to try our dedicated bid for wine tool. You can also search, edit & manage your live bids on your account - Live Bids.

BID FOR WINE NOW

Don’t have an account with us yet? No problem…

All you need to start is your name and email address.

★★★★★
  • 30 days FREE storage & FREE delivery or transfer for orders over £500
  • Competitive rates on storage for all our global warehouses
  • Access to allocations & offers on rare or hard to source products
  • Bid on 15,000+ of wines & spirits with our online platform
  • Use our state-of-the-art online portfolio management system
CREATE AN ACCOUNT NOW No obligation to buy or bid

How to place bids on wine

Find your favourites wines and spirits for even better prices

  1. Once you’ve found a wine or spirit product that you want to place a bid on, click the ‘BID’ button to reveal the pop-up screen.
  2. Decide how many units you would like to purchase and confirm your bid price per unit.
  3. Read and accept our terms and conditions by ticking the box. Then when you’re ready click the ‘BID NOW’ button to place your bid. You can view all of your live and matched bids in your online Cru account.
  4. BID FOR WINE NOW
Bid for wine Cru online screen

What happens after your bid is accepted?

Trade or sell your wine instantly | transfer or deliver your wine.

bid for wine - cru online portfolio

Live updates on your account

When a bid is matched you will be notified by email & it will show on your Cru account. From there you can decide to sell your wine, keep it or have it arranged for delivery once it arrives with us.

bid for wine - cru supply icon

Global Supply Network

Once the bid is confirmed your order is placed with our global supply network. We will take payment automatically & your wine will be instantly allocated & shown online.

bid for wine - cru world wine processing order icon

Arrival at a local warehouse

Where applicable, your order arrives at one of our 4 global warehouses to be confirmed & processed into your account. All purchases receive 30 days FREE storage & FREE delivery is available for orders over £500.

bid for wine - cru world wine delivery icon

Ready for delivery/transfer

Now available in your Cru account, you will be notified that your order is ready to arrange delivery or transfer. Taxes & delivery charges may apply.

MORE ON DELIVERY & TRANSFER

Want to store with Cru?

Starting with 30 days of FREE storage on all purchases, we offer the most competitive rates at all of our global storage locations.

bid for wine - cru world wine storage icon MORE ON STORAGE

Frequently Asked Questions

Q. What do I need to do to bid for wine?
A. Firstly, you need to set up a Cru account. This is extremely easy and only requires your name, email address and a password. There is no fees or charges to set up an account, it is 100% free. Next, you need to add a billing address and an active payment method. This can be either a credit card or account credit. Adding a credit card can be done on your account by visiting Saved Credit Cards where you are able to add a new credit card. Or, you can add Account Credit which is sent via bank transfer. You can find the details on your account under Store Credit. Once you have added a billing address and a payment method you are able to start placing bids. Follow the instructions above to learn how to place bids.
Q. If I bid for wine, how do I know if my bid is successful?
A. Our system will inform you of any pending bids or you can visit your account under Sell Wine where you can see all available offers.
Q. How do I know when my bid is accepted?
A. Our system will inform you of any successful bids and you can view them in your account under Purchases
Q. How do I amend or delete an active bid?
A. Go to your Cru account and click on the 'Bid for wine' link in the menu. This will take you to the bid for wine page where you can edit or delete your active bids. When editing your bids or your sell price be sure to save after.
Q. If my bid is accepted how am I charged?
A. To place a bid on our platform you need to have a billing address and an active payment method. This can be either a credit card or account credit which can be sent via bank transfer. Once a bid is accepted, we instantly and automatically create a purchase order and you will be charged. If you have enough account credit we will take from there, or we will charge your saved card.
Q. How long are bids active for?
A. Bids are active for 30 days or until you amend or delete them.
Europe - €
Cru

Cru is one of the world’s leading fine wine retailers. We have experts working across the globe serving customers in over 40 different countries. We operate from four major hubs in London, Hong Kong, Bordeaux, Singapore and Beijing, from which we offer advice and impeccable service through both traditional and digital channels. We are very focused on using technology to make the experience of fine wine buying more fun and convenient.

Cru is a specialist retailer. We source only the world’s very best wines and spirits and sell to a limited number of discerning buyers. We hold numerous events through which we showcase our wines and get to know our clients even better. We store a significant amount of wine for our clients and offer guidance on wine portfolio construction.

Cru offers an internationally acclaimed selection of red wine, white wine and Champagne. We help customers around the world buy wine from Bordeaux, Burgundy, Italy, Spain, the Loire and Rhone Valley and from the New World.

We stock extensive collections of the world’s finest wines, including Château Lafite, Château Latour, Château Margaux, Château Mouton Rothschild, Château Haut Brion, DRC and Penfolds.

Cru was founded in 2014 by co-founders Simon Farr and Jeremy Howard. But our roots as a fine wine team go back to the early 1980s in the UK, and back to 2010 in Hong Kong.

Mr Simon Farr: a hugely respected 40 year wine industry veteran who was involved in the founding and growth of two of Britain's most successful wine enterprises (Majestic and Bibendum). Jeremy Howard is a former investment banker who has been building ecommerce businesses in fine wine since 2008.

About us
Cru (UK)
105 Victoria Street (6th Floor)
London
SW1E 6QT
UNITED KINGDOM

+44 207 235 2100
Cru (Hong Kong)
15/F The Phoenix
23 Luard Road
Wan Chai
HONG KONG

+852 3590 4472
Cru (Singapore)
04-02 OUE Downtown Gallery
6A Shenton Way
Singapore 068815
SINGAPORE

+65 6914 9809
Cru (China)
北京市朝阳区光华路1号嘉里中心北楼11层
No.1 Guang Hua Road
Chao Yang District
Beijing 100020
CHINA

010- 6599 7956
Customer service

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© 2021 Cru
Live Chat with a Cru Advisor

Important Announcement:

Delivery of Wine & Spirits purchased through this site can now be organised to most countries in the European Union.

Fees and timings are unique for each country so it is important that you confirm with our team before making your purchase.

Further to this, for some countries, there are other requirements to get your order delivered. Once again, please either read our delivery page or email evelyn.haddock@cruworldwine.com for more information.

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