Founded in the 1930s by Riccardo Ceretto, the great man’s eponymous “azienda vinicola” did not own any vineyards throughout its formative years, instead of focusing singularly on the vinification of grapes purchased from growers across the region.
Taking the youthful boldness and vision, Riccardo’s sons embarked on a project of ambitious purchasing. In the 1960s, Bruno and Marcello were highly attuned to the winds of change, which would see a deepened appreciation for terroir in all its glorious subtly and peculiarities.
The 1960s saw the brothers begin their epic Odyssey of mapping, studying and finally purchasing swathes of the greatest vineyards available. Truly avant-garde in the region, this foresight has paid dividends when one considers both the extent of Ceretto holdings and the sublime wines crafted from these individual terroirs. Neither brother left the region after their great expansion – remarkably, 2020 saw Marcello celebrate his 60th harvest amongst the vines in the heat, rain and wind shoulder to shoulder with fellow pickers.
In Barbaresco, the “Queen” to Barolo’s “King”, Ceretto owns and sources grapes from; Asili, famed for its silky tannins - Pajoré, a high-altitude limestone site in Treiso - Rabajà, with its dark fruits and muscular structure and Santo Stefano, arguably the single greatest Barbaresco vineyard of them all.
A model of exceptional management, the third generation of Ceretto vignerons have inherited a second Eden planted with transcendent vines in the shadow of the mountains – a testament to this philosophy, the entire range of Ceretto wines is certified organic as of 2015.