Portfolio Management

Cru Offers a comprehensive range of Fine wine Portfolio management services.

DOWNLOAD GUIDE - PORTFOLIO MANAGEMENT

You can start building your portofilio today.

Simply create your free portfolio account now :


Why Build a Portfolio with Cru

Five compelling reasons to consider building a Fine Wine Portfolio with Cru:

  • 1
    Excellent historic returns - Fine wine has returned an 11% compound annual growth rate over the last 25 years.
  • 2
    Fast paced, instant trades, with live prices for buying and selling.
  • 3
    Your Account is transparent with a suite of information/tools free to use on the site.
  • 4
    Our global network provides great access to the world’s fine wine market with integrated logistics allowing clients to more easily sell their wines.
  • 5
    Access to a Private Account Manager to advise you on all aspects of managing your portfolio.

A Quick Guide to Fine Wine Investment with Cru

Fine Wine: Long-term Outperformance

Fine wine has an excellent investment track record. Over the past 25 years, fine wine has returned over 2,000% (an 11.0% compound annual growth rate). This puts it well ahead of most major asset classes.

Fine Wine Outperforms: Global Equities, Bonds and Commodities

Fine Wine Outperforms Global Equities-Bonds and Commodities

Fine wine should be taken more seriously as an asset class. Thankfully, it is now possible for non-specialist investors to access the fine wine market.

Starting a Fine Wine Portfolio

You can start building a fine wine portfolio today. You don’t need specialist knowledge or training. You can invest as much or as little as you like.

Simply create a free trading account on Cru

Your account is free to set up and includes a storage facility in which to store your wine.

Our online suite of free tools will help you find investments which are suitable for you.


Buying Wines

Buying wine for investment with Cru is simple. Everything is done securely online. You can purchase investment wines by either:

  • Buying wines via our secure website and paying with each order.
  • Depositing funds into your account and using these against future purchases.

Finding Wine Investments

We have created an unrivalled platform through which to uncover opportunities to invest in and trade.

Investment Finder - Find Investments Matching your Criteria

Cru’s ‘Investment Finder’ is our exclusive tool which lets you screen the entire universe of fine wine for opportunities.

Investment Finder screens the fine wine universe by:

  • Price:
    Sort by different price points.
  • Score:
    Find opportunities based on critic scores.
  • Liquidity:
    Fine Wine trading volumes are improving all the time. This field allows you to identify the wines which trade mostly frequently.
  • Wine Rating:
    Our unique ‘Wine Rating’ scale - from AAA to B - takes into account the four main attributes associated with long-term performance: i) quality of the producer, ii) quality of the year, iii) average critic rating and iv) liquidity. It lets you choose safer or more speculative investments.
  • Price Momentum:
    Our ‘Price Momentum’ indicator shows the weighted price performance over the past 12 months.
  • Relative Valuation:
    This tool analyses each wine against other wines by the same producer. It shows relative under or over-valuation.

Cru Investment Finder

Storing Wines

The security of your assets is of paramount importance to us. All wine stored with Cru is kept in one of three locations (you can choose which). You can see the location and status of all your wines at all times in your Account Management section.


UNITED KINGDOM - Vine International at London City Bond, London

Vine International is run by Liv-ex.com, the world’s premier fine wine exchange. Storage is in London City Bond, Tilbury, London. London City Bond has been managing fine wine for the world’s most discerning collectors since 1978.


HONG KONG - Cru Asia Logistics, Hong Kong SAR China

Cru has a bespoke fine wine facility run by a dedicated team of experts employed full-time by Cru.


SINGAPORE - Toll Brothers, Singapore

Toll is managed by specialised experts, and has been offering a world-class service for more than 125 years.


UNITED KINGDOM HONG KONG SINGAPORE
Price £0.55 per month per unit (case or bottle) HK$1.75 per month per bottle SGD$0.35 per month per bottle
Insurance Fully insured Fully insured Fully insured
Conditions Temperature controlled Temperature controlled Temperature controlled

Vine International at London City Bond


Tracking Performance of Wines

Your portfolio is valued in real time using independent marks provided by the internationally respected Liv-ex.com exchange.


Portfolio Performance

Toll is managed by specialised experts, and has been offering a world-class service for more than 125 years.


Portfolio Perfomance


Breakdown by Wine

Breakdown by Wine


Graphical Analysis

Graphical Analysis



Selling Wines / Realising Gains

Where a wine has gone up significantly in value we will alert you with a ‘Sell Now’ link to help you take profits. You control your portfolio and can sell wine at any time. On the Cru Wine Portfolio you are free to list wines for sale at any price you like. As they sell, you will be credited with Account Credit, which you can use either to buy more wine or to cash out.

Selling Wines / Realising Gains

Charges

There are no subscription fees for using the Cru Wine Portfolio. Your account is free to set up. We don’t charge commission when you buy wines. If you sell your wines through us we take a standard selling commission, which varies according to the level of assets you have.


Moving an Existing Portfolio to Cru

We encourage clients to move existing portfolios to the Cru platform. Our investment tools are only available to clients who use our storage facilities.

If you wish to move wines to us for storage and consolidation you can do so by contacting us at logistics@cruworldwine.com


Investment Research

Cru’s Research Department is run by former Deutsche Bank Managing Director, and now Cru’s CEO, Dr Jeremy Howard. The aim of the research team is to help you make financial gains with your wine portfolio. We pride ourselves on high quality, investment-focused research which is designed to maximise trading gains. Our notes are focused purely on opportunities for price appreciation.

Cru-Research-Note-on-Taittinger-Comtes-de-Champagne-2006

Managed Accounts

If you have a significant amount to invest in fine wine (either through an existing portfolio or via a new investment) you can be assigned a private account manager to advise you on all aspects of managing your portfolio.

Please contact us for more details at trade@cruworldwine.com.



Frequently Asked Questions

We have tried to answer the most common questions here, but please contact us for more details at trade@cruworldwine.com.


How do I apply?

You can start building a fine wine portfolio today. You don’t need specialist knowledge or training, simply create a free trading account.


How do I follow the progress of my investment?

Your portfolio is valued in real time using independent marks provided by the internationally respected Liv-ex.com exchange.


Your portfolio performance can be viewed at https://eu.cruworldwine.com/investment and you will receive monthly updates with your fine wine portfolio valuation.


How will I realise the value of my investment?

Like private equity or property, fine wine is best viewed as a patient investment. But our platform enables you to trade in and out as often as you like. Once your wine has reached your target exit price you can set it for sale at your chosen price.


When you sell wines through the platform your account is immediately credited with the net proceeds, which you can either use against future purchases or you can cash out. You will receive a cash transfer within 30 days of sale.


Is there someone to help me manage my Portfolio?

Cru retains a team of highly trained and knowledgeable fine wine account managers in the United Kingdom, Hong Kong, Singapore and Russia. We also travel to most of the world’s financial cities to present research and meet clients. Cru is not authorised to provide formal investment advice, but our team of advisors will help structure your portfolio optimally for long-term price appreciation.


What are the fees?

There are no subscription fees to use the Cru platform. All our personal advice and tools are free of charge, and there is no commission on purchasing wines. There is a small fee to cover the cost of storage (which we pass on at cost price), but this fee is much lower than you would pay to store other commodities, such as gold. We take a standard selling commission, which varies according to the level of assets you have.


Is investing in fine wine safe?

The security of your assets is of paramount importance to us, all wine stored with Cru is kept in secure conditions in one of our three storage facilities. You can see the location and status of all your wines at all times in your Account Management section. Cru cannot guarantee your wines will increase in value, but if you buy the best wines from the best vintages and show a little patience history suggests that you realise significant capital gains.


Are gains on wines taxable?

Cru is not authorised to offer formal tax advice. For UK investors the relevant HMRC legislation states that wine is a “chattel”, and therefore any deposal of less than £6,000 (January 2018) has no chargeable gain. Many UK investors also take advantage of the “wasting asset” exemption, where 100% of the gain is tax free if the wine is expected to last less than 50 years. But all investors should take appropriate advice from a regulated advisor on their own tax status.




IMPORTANT NOTICE

This report has been issued or approved for issue by an entity forming part of Cru (as defined below) and has been forwarded to you solely for your information and should not be considered as an offer or solicitation of an offer to sell, buy or subscribe to any securities or any derivative instrument or any other rights pertaining thereto (“financial instruments”). This report is intended for use by professional or business investors only. This report may not be reproduced without the consent of Cru.


The information and opinions expressed in this report have been compiled from sources believed to be reliable, but, neither Cru, nor any of its directors, officers, or employees accepts liability from any loss arising from the use hereof or makes any representations as to its accuracy and completeness. Any opinions, forecasts or estimates herein constitute a judgement as at the date of this report. There can be no assurance that future results or events will be consistent with any such opinions, forecasts or estimates. Past performance should not be taken as an indication or guarantee of future performance, and no representation or warranty, express or implied is made regarding future performance. This information is subject to change without notice, its accuracy is not guaranteed, it may be incomplete or condensed and it may not contain all material information concerning the product or products mentioned. Cru is not agreeing to nor is it required to update the opinions, forecasts or estimates contained herein. The value of any products mentioned in this report can fall as well as rise. Foreign currency denominated products are subject to fluctuations in exchange rates that may have a positive or adverse effect on the value, price or income of such products.


This report does not have regard to the specific instrument objectives, financial situation and the particular needs of any specific person who may receive this report. Investors should seek financial advice regarding the appropriateness of investing in any products or investment strategies discussed in this report. Cru (or its directors, officers or employees) may, to the extent permitted by law, own or have a position in the products of any company or related company or products referred to herein, and may add to or dispose of any such position or may make a market or act as a principal in any transaction in such products. Directors of Cru may also be directors of any of the companies mentioned in this report. Cru (or its directors, officers or employees) may, to the extent permitted by law, act upon or use the information or opinions presented herein, or research or analysis on which they are based prior to the material being published. Cru may have issued other reports that are inconsistent with, and reach different conclusions from, the information presented in this report. Those reports reflect the different assumptions, views and analytical methods of the analysts who prepared them.


For the purposes of this disclaimer, “Cru” shall mean: (i) Cru London Limited; (ii) Cru Asia Limited and (iii) from time to time, in relation to Cru London Limited and/or Cru Asia Limited, the ultimate holding company of that entity, a subsidiary (or a subsidiary of a subsidiary) of that entity, a holding company of that entity or any other subsidiary of that holding company, and any affiliated entity of any such entities.


This publication is confidential for the information of the addressee only and may not be reproduced in whole or in part, copies circulated, or disclosed to another party, without the prior written consent of an entity within Cru. Products referred to in this research report may not be eligible for sale in those jurisdictions where an entity within Cru is not authorised or permitted by local law to do so. In particular, Cru does not allow the redistribution of this report to non-professional investors or persons outside the jurisdictions referred to above and Cru cannot be held responsible in any way for third parties who effect such redistribution or recipients thereof. © 2018.



Latest Research

  • Is Top Burgundy Wine Still a Good Long-Term Investment? - A deep dive into super premium Burgundy pricing. Can the recent performance be sustained?

    • Burgundy has outperformed other wine regions over the past 5 years, rising 104% in value. • This appreciation raises questions about the sustainability of prices, and whether further price appreciation can be expected from here. • We analysed the top 80 Burgundy wines (by price) of the 2015 vintage. • We found that top Burgundy Wines have a number of characteristics which are supportive of their secondary market pricing. Most important are: 1. Global demand for Burgundy continues to grow. 2. Vineyard sizes and production are tiny versus other investment wines. 3. Burgundy is rarely re-sold once purchased. 4. Top Burgundy wines are long-lived. 5. Cost of carry (storage and insurance) for top Burgundy is negligible today. • We conclude that prices for top Burgundy are not unreasonable given the supply / demand imbalance, the long-dated and high-quality nature of the assets and the low cost of carry. We see no reason why top Burgundy will not continue its run of strong performance.

    11 Jan 2019
    DOWNLOAD / VIEW
  • Is Top Burgundy Wine Still a Good Long-Term Investment? - A deep dive into super premium Burgundy pricing. Can the recent performance be sustained?

    • Burgundy has outperformed other wine regions over the past 5 years, rising 104% in value. • This appreciation raises questions about the sustainability of prices, and whether further price appreciation can be expected from here. • We analysed the top 80 Burgundy wines (by price) of the 2015 vintage. • We found that top Burgundy Wines have a number of characteristics which are supportive of their secondary market pricing. Most important are: 1. Global demand for Burgundy continues to grow. 2. Vineyard sizes and production are tiny versus other investment wines. 3. Burgundy is rarely re-sold once purchased. 4. Top Burgundy wines are long-lived. 5. Cost of carry (storage and insurance) for top Burgundy is negligible today. • We conclude that prices for top Burgundy are not unreasonable given the supply / demand imbalance, the long-dated and high-quality nature of the assets and the low cost of carry. We see no reason why top Burgundy will not continue its run of strong performance.

    11 Jan 2019
    DOWNLOAD / VIEW
  • Biondi-Santi | 94+ pt Brunello di Montalcino Riserva 2011 drinking now-2030... The spiritual birth place of Brunello

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    11 Jan 2019
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  • Roger Sabon 2017 | New releases from the Rhône's most consistent performer... Up to 100 points from Wine Advocate!

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    10 Jan 2019
    DOWNLOAD / VIEW
  • Burgundy 2017 En Primeur | Don't miss out on the latest releases... New producers added daily!

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    3 Jan 2019
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  • Gosset Champagne | One of the best non-vintage Champagnes on the market... 94-points for Grand Blanc de Noirs NV

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    3 Jan 2019
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  • 'Outstanding' Rall Wines | Lightning strikes twice... 94pt New Releases from rising South African star

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    2 Jan 2019
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  • 98pt Montevetrano | Sky-high ratings for Sassicaia of the South... #7 in Suckling's Top 100 Wines of 2018

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    2 Jan 2019
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  • Pape Clement 2015 99 Points (JS) | Considerable investment upside. Drinking window: 2022-2042. Extremely limited parcel

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    28 Nov 2018
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  • Joseph Drouhin A long-standing classic in the Côte d'Or | No compromise on quality. The best of modern and traditional Burgundy,

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    27 Nov 2018
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  • Domaine de la Pousse d’Or A combination of power and elegance | Ageing exceptionally well. One of the great domaines of all of Burgundy.

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    Domaine de la Pousse d’Or, situated in the heart of the village of Volnay, is one of the great domaines of all of Burgundy.

    A regional specialist in the Côte de Beaune, they are known for their superb Volnays and Pommard as well as increasingly their whites from Puligny-Montrachet. Their enthralling combination of power and elegance makes them the darling of many a critic and has earned them a devoted following around the world.

    Their wines age exceptionally well, gaining weight and fitness over the years. Increased investment in the winemaking facilities in recent years has elevated them from folk status to rock star in short order!


    27 Nov 2018
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  • Roberto Voerzio Up to 98 Points (JS) | Legendary Producer. Best Market Price.

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    26 Nov 2018
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  • Vincent Paris 2017 Up-and-coming Rhône all-star | Superb value for the money. Drinking window: 2020-2032

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    26 Nov 2018
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  • Mazzei Castello di Fonterutoli Siepi 2016 98 Points (JS) | One of the oldest vineyards in Italy. Spends 18 months in small French oak barrels, 70% of it being new.

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    23 Nov 2018
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  • Chapoutier 2017 Up to 98 Points | Chapoutier’s smallest vintage since 1945. Extremely Limited.

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    20 Nov 2018
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  • Philip Togni Cabernet Sauvignon 2016 94-96 Points (WA) | 1/5th the price of Margaux 2016. Cru Exclusive outside of the US. Drinking window: 2021-2046

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    19 Nov 2018
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  • Clonakilla Shiraz Viognier 2017 98 Points (JS) | Second highest-rated vintage ever. Drinking window: 2020-2030. Extremely limited

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    19 Nov 2018
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  • Roberto Voerzio Dolcetto, Barbera and Langhe Nebbiolo | Can age well for 5-6 years. Best possible prices.

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    16 Nov 2018
    DOWNLOAD / VIEW
  • Grand Veneur Chateauneuf-du-Pape VV 2016 100 Points (JD) | Best Grand Veneur. Ever Drinking window: 2020-2035. Extremely limited

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    16 Nov 2018
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  • Paolo Conterno Barolo Ginestra Riserva 2010 97 Points (WA) | Best Ginestra Riserva Yet! Great Investment Upside

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    15 Nov 2018
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  • NEW RELEASES: Pio Cesare 2014 Barolo & Barbaresco Up to 95 Points | 'Another Top Year'. Extremely Limited

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    13 Nov 2018
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  • BUY BOLLINGER RD 2004 - Long-term Buying Opportunity - Analysis of RD 1990 suggests strong returns for WA 97 points RD 2004.

    • Bollinger RD 2004 champagne is an excellent long-term investment opportunity. • Bollinger RD 2004 scores 97 points from Robert Parker’s Wine Advocate - highest in its class and higher than Krug 2004 and Dom Perignon 2004. • Champagne is on a price charge right now. Bollinger RD 1990 (the closest comparable to 2004) has risen 65% in the last 3 years! • 2004 is an exceptional investment Champagne vintage which will be collected and prized for decades to come. • Back vintage analysis suggests that RD 2004 will perform well. The price movement of the RD 1990 implies price appreciation of inflation + 8% CAGR over the next 14 years for RD 2004. • A Drinking Window out to 2034 gives lots of time for price appreciation.

    12 Nov 2018
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  • Canon 2015 100 Points | James Suckling's Wine of the Year. Drinking window extending through the next 30 years

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    12 Nov 2018
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  • Hamilton Russell Pinot Noir & Chardonnay 2017 96 Points (TA) | Highest-scoring Hamilton Russell ever. Most sought-after South African Chardonnay

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    12 Nov 2018
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  • Top-Tier Bordeaux Undervalued 2014s | VCC, Mouton, Haut-Bailly & More

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    12 Nov 2018
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  • Castellare I Sodi Di San Niccolo 2014 94+ Points (WA) | Exceptional value Chianti. Drinking window 2019-2033+

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    9 Nov 2018
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  • Paul Hobbs Cabernet Sauvignon Beckstoffer Dr Crane 2015 99 Points (WA) | Highest-scoring Dr. Crane to date Best Napa Cabernet of 2014.

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    9 Nov 2018
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  • Margaux 2010 100 Points (JS) OWC | Priced well-below fellow 100-pointers. In Ultra-Rare Double-Magnums

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    6 Nov 2018
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  • Opus One Magnums Up to 100 Points | Incredibly Rare. From the 'gorgeous' 2008 through to the 100 point 2013,

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    6 Nov 2018
    DOWNLOAD / VIEW
  • Bollinger RD 2004 97 Points (WA) | Second-highest-rated RD yet! 1/3rd the price of the 1990

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    6 Nov 2018
    DOWNLOAD / VIEW
  • Reenen Borman Kottabos 2017 Up to 94 Points | From the Maker of Boschkloof. The Best Vintage Yet

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    5 Nov 2018
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  • Rocca di Frassinello 2013 95 Points (WA) | Drinking window: 2020-2030 Collaboration of Castellina & Lafite

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    1 Nov 2018
    DOWNLOAD / VIEW
  • 4th Anniversary App Exclusive Louis Roederer Blanc de Blancs 2010 | 94 Point Vintage Champagne Drinking window: now-2030

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    30 Oct 2018
    DOWNLOAD / VIEW
  • 2008 Bordeaux 10 years on and all available in Magnum! | 'Classic and outstanding' With many more decades of life still ahead of them.

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    29 Oct 2018
    DOWNLOAD / VIEW
  • Lafite Rothschild 2000 & Mouton Rothschild 2000 Up to 100 Points | Original Wooden Cases in Pristine Condition, 2000 is a modern legend of a vintage.

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    28 Oct 2018
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  • RHONE 2017: Vieux Télégraphe Châteauneuf-du-Pape (95-96) Points €299 IB per six | New Release from a benchmark of the Southern Rhône

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    24 Oct 2018
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  • NEW VINTAGE RELEASE: 'Lafite in the Languedoc' Mas de Daumas Gassac 2017 | Founded by consultant of Margaux & Léoville-Las Cases

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    23 Oct 2018
    DOWNLOAD / VIEW
  • Limited Edition Ex-Chateau Mixed OWC of 100-point d’Yquem | 2009 and 2015 … The World’s most coveted sweet wine

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    23 Oct 2018
    DOWNLOAD / VIEW
  • NEW RELEASE: The Mascot 2013 2nd wine of Harlan Estate, BOND and Promontory | 'Harlanesque hedonism' for a fraction of the price!

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    23 Oct 2018
    DOWNLOAD / VIEW
  • Exceptionally priced 2010 Bordeaux from Barons de Rothschild | Original Wooden Case From Barons de Rothschild

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    23 Oct 2018
    DOWNLOAD / VIEW
  • Ex-cellars Royal Tokaji Mézes Mály Vertical: 2003-2009 | World's first ever 'Great First Growth'

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    22 Oct 2018
    DOWNLOAD / VIEW
  • NEW RELEASES! Cantina Terlano up to 97 Points | 'Drop-dead gorgeous' wines from Alto Adige

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    22 Oct 2018
    DOWNLOAD / VIEW
  • NEW RELEASES: Penfolds Grange, 707, St. Henri, Magill, 169, R.W.T & More | Australia's Best Release Class Yet!

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    18 Oct 2018
    DOWNLOAD / VIEW
  • The One and Only.. Penfolds Grange 2014 98 Points | Available in both bottles and ultra-rare magnums.

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    18 Oct 2018
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  • NEW RELEASES: Beaucastel 2017 Up to 97-99 Points | Iconic Châteauneuf-du-Pâpes + Top Value Coudoulet.

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    17 Oct 2018
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  • Perfectly Mature Glaetzer Anaperenna, Godolphin & Bishop Up to 94-97 Points | Some of the best wines in the Barossa by the 'Baron of the Barossa'

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    16 Oct 2018
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  • Les Carmes Haut Brion 2016 95-97 Points Just 1,800 cases made | Drinking Window: 2026-2050. Extremely Limited.

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    16 Oct 2018
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  • La Janasse Chateauneuf-du-Pape Cuvee Chaupin 2016 99 Points (JD) | 'One of the undisputed stars of the sensational 2016 Rhone vintage' Jeb Dunnuck

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    16 Oct 2018
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  • Argentiera Bolgheri Superiore 2015 99 Points (JS) | Neighbour to Ornellaia & Sassicaia Best Ever release from Argentiniera

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    16 Oct 2018
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  • Private Cellar | Bordeaux & Grand Cru Burgundy Stunning Blue-Chip Icons | Extremely Limited. Some of the most sought-after wines from an array of vintages.

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    11 Oct 2018
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  • Dönnhoff 2017 Up to 100 Points (JS) The 'DRC of Nahe' | Age like Tokaji and drink like Montrachet. Available in extremely limited quantities

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    3 Oct 2018
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  • Dom Pérignon 2002 98 Points (AG) Highest-scoring undervalued vintage | Lowest Market Price Perfect Provenance

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    26 Sep 2018
    DOWNLOAD / VIEW
  • Klein Constantia Vin de Constance 2015 98 Points (TA) | Among the greatest, most aristocratic wines ever produced in South Africa. Sweet Wine of the Year 2018 + Magnums in OWC.

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    20 Sep 2018
    DOWNLOAD / VIEW
  • Parusso Barolo Bussia 2013 97 Points (JS) Lowest Case price on the Market | Highest-scoring vintage of Bussia ever. Drinking from 2021.

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    18 Sep 2018
    DOWNLOAD / VIEW
  • PRIVATE CELLAR: Impressive names as Lynch-Bages, Rauzan-Segla, Pontet-Canet and Montrose Up to 99 Points | A fine opportunity to add sterling wines to your cellar

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    18 Sep 2018
    DOWNLOAD / VIEW
  • Masseto 2015 99 Points (AG) | Most eagerly awaited Italian release of the year with minuscule production.

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    17 Sep 2018
    DOWNLOAD / VIEW
  • Blue Chip Private Cellar | UP TO 100 Points | Krug, Lafleur, Leflaive & More

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    13 Sep 2018
    DOWNLOAD / VIEW
  • EXTREMELY LIMITED Dom | Dom Pérignon Luminous Rosé 2000 | ULTRA-RARE Methuselahs

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    13 Sep 2018
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  • Errazuriz Vinedo Chadwick 2016 99 Points (JS) | Highest-average scoring Chilean wine ever Drinking through 2030

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    13 Sep 2018
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  • Poggio Scalette Il Carbonaione 2015 99 Points (JS) + 95 Point Capogatto & Piantonaia | Best Vintage to Date! Extremely Limited Release

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    12 Sep 2018
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  • Beaucastel Chateauneuf-du-Pape Hommage a Jacques Perrin 2016 100 Points | Up to 50 years of Longevity. Extremely Limited Production

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    6 Sep 2018
    DOWNLOAD / VIEW
  • NEW RELEASES: Catena Zapata Nicolas Catena & Mundus Bacillus Terrae Up to 98 Points (JS) | Argentina’s most celebrated wine estate. Lowest Global Prices.

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    6 Sep 2018
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  • L'Aventure Estate Cuvee and Optimus 2016 Up to 99 points | Even better than 2015 releases. Extremely Limited.

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    5 Sep 2018
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  • Best Graveyard Ever, Brokenwood 2014 98 Points (JH) | Halliday's 'Wine of the Year' Shortlist offered at Best Market Price

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    30 Aug 2018
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  • Querciabella Camartina 2004 95 Points (AG) |'Irresistibly Sexy' In Multiple Format OWCs Perfect Provenance

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    29 Aug 2018
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  • Extremely Sought-After Dom Perignon 2009 97 Points (JS) | 'Gorgeous, Totally Seductive Knockout' Available in bottles, cases and magnums at lowest market price.

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    6 Aug 2018
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  • The Complete Collection of Burgundy Icons - Vintages from 1998 to 2016 Up to 98 Points | 'The gold standards of the Côte de Nuits' (JR) Extremely Limited.

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    31 Jul 2018
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  • Vega-Sicilia Unico 2005 96 Points (WA) | AAA Investment Rating Flagship of Ribera del Duero 'A Wonderful Unico'

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    23 Jul 2018
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  • SALE UP TO 65% OFF | Unbeatable prices on the World's Finest Wines & Spirits

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    20 Jul 2018
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  • PRIVATE CELLAR: Bordeaux 2009 & 2010 Up to 100pts Back-to-Back Blockbuster Vintages | 20+ Wines at Best Market Prices with Impeccable Provenance

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    10 Jul 2018
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  • PRIVATE CELLAR: Superb Burgundy 2009-2014 Up to 96 Points | Only 1 case available of each at lowest market prices.

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    9 Jul 2018
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  • LONG-TERM INVESTMENT RECOMMENDATION: Upgrading Château Latour 2000 to Recommended Portfolio - This Millennium Wine is Undervalued versus Lafite and Mouton-Rothschild 2000

    • We are adding Château Latour 2000 to our Long-Term Recommended Portfolio. • 2000 is one of the greatest ever Bordeaux vintages, with wines like Latour drinking until 2060. • Château Latour 2000 is undervalued versus Lafite 2000 and Mouton-Rothschild 2000. • Latour 2000 has underperformed other iconic wines and the wider fine wine market since 2011. Catch up is overdue. • Price Target is £12,000 over 24 months, giving upside of 41%.

    2 Jul 2018
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  • MONTROSE 2014 - 97 Points from James Suckling, Vinous and Decanter! | 2014 is the vintage on everybody's lips these days..

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    26 Jun 2018
    DOWNLOAD / VIEW
  • DIAMONDS IN THE ASHES: 7 Best Picks from Bordeaux En Primeur 2017 - Analysis based on Regression Curves of Most Undervalued Wines

    • The Bordeaux 2017 en primeur campaign was patchy. Sensibly priced wines sold well, but aggressively priced names were rejected by collectors who are ever more aware of secondary market pricing. • With almost all 2017 wines now released, we have analysed the market to identify the ‘must buys’ of 2017. We have uncovered 7 wines which were released at significant discounts to our new ‘fair value’ calculation. • We are recommending Lafite, Lynch Bages, Montrose, La Mondotte, Leoville Barton, Beychevelle and Talbot as representing the best value of the 376 wines we analysed. • The best price performances are likely to come from Lafite, La Mondotte and Beychevelle. • The analysis below uses our new ‘Value Comparison’ graphs which are now available on all product pages under the tab “Value Comparison”.

    25 Jun 2018
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  • Magnificent Private Cellar | 40+ Blue Chip Gems up to 100pts | Bordeaux, Grand Cru Burgundy & More

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    22 Jun 2018
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  • NEWS ALERT: Haut-Brion 1989 Trades up 32% at £25,000 - Makes 100 point 2015 Looks Even Better Value at £2,700-£2,800 / 6 IB

    In recent note recommending the 100 point RP Haut-Brion 2015, we presented analysis showing how we expected the 2015 to perform given where the 100 point Haut-Brion 1989 was currently trading. That note, published on 21st May 2018, used £19,000 as the Market Price for Haut-Brion 1989. But at the end of last week the 1989 traded up to £25,000 for 12x75cl on the Liv-ex exchange - a rise of 32% in just two weeks. Based on the new current price (£25,000) for Haut-Brion 1989 we are revising up our Target Price for Haut-Brion 2015 to £21,500 (6x75cl) in 2044 (when the 2015 will be as old as the 1989 is now). The expected total CAGR is now projected for Haut-Brion 2015 is now projected to be 8.23%. We re-iterate our Strong Buy recommendation on Haut-Brion 2015 around the £2,700-2,800 level (6x75cl) IB.

    11 Jun 2018
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  • NEW RELEASE: Cos d'Estournel 2017 - 97-100pts (WA) | €756.00 / 6 Extremely Limited!

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    7 Jun 2018
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  • LONG TERM INVESTMENT RECOMMENDATION: Salon 1996 - One of the World's Greatest Champagnes

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    4 Jun 2018
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  • BORDEAUX 2003-2016 Perfect Provenance: Direct from Bordeaux 99pts (RP) | 60+ Top Producers

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    25 May 2018
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  • Collection of Mature Legends of the Rhône Valley | 'Breathtaking stuff' 99+ WA

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    15 May 2018
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  • The Best of Burgundy: Mature Top Scoring Rarities | A collection of gems, stored in temperature-controlled cellars and of reliable provenance.

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    15 May 2018
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  • Bordeaux En Primeur 2017 | Releases Today: Château Cantemerle, Château Meyney, Château Chasse Spleen - Excellent Quality and Value

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    14 May 2018
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  • Legendary Bordeaux Super Seconds 1982-2009 | Carefully Sourced from Trusted Private Cellars and in Immaculate Condition

    In demand Super Second Bordeaux from the best vintages of the last 4 decades.

    11 May 2018
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  • SPECIAL REDUCED PRICING on last cases from the Outstanding Private Cellar | Top name Bordeaux, Burgundy & Beyond... stored in Cru's bonded warehouse, with impeccable provenance

    Outstanding New Private Cellar Physical in Cru UK Bonded Warehouse

    9 May 2018
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  • Fabulous Burgundy Single Bottle Cellar | Top Producers, Rare and Sought-After Wines, Perfect Provenance, Lowest World-Wide Prices

    A fabulous collection from Burgundy's top producers, all in single bottles.

    9 May 2018
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  • Up to 99 Points for 2014 Larkmead Estate | 'As good as Cabernet Sauvignon can be' Robert Parker

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    8 May 2018
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  • BORDEAUX ICONS: Montrose, Calon Segur, Pontet Canet | Legendary '89 and '96 vintages! Stored in perfect conditions at London City Bond. Available for rapid transfer!

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    2 May 2018
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  • Mature Australian Icon Collection Up to 70% Below Market! Exceptional Provenance

    A fantastic collection of over 40 mature, iconic Australian wines up to 70% below market!


    26 Apr 2018
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  • Barolo legend Aldo Conterno | The 'thrilling' 2014 vintage release

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    19 Apr 2018
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  • Bibi Graetz Testamatta 2015 | 'One of the most original expressions of Sangiovese' James Suckling

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    19 Apr 2018
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  • AUSTRALIAN PERFECTION! | BUY the 100 Point The Laird 2012 | Lowest World Prices - VERY LIMITED OFFER - DON'T DELAY!

    The Laird is the top wine by Torbreck, one of the most prestigious and highest priced wines from the whole of the New World.

    The 2012 joins the 2008 and 2005 in scoring a perfect 100 points from Robert Parker. The 2005 and 2008 are almost impossible to buy anywhere in the world now. With a Drinking Window until 2039, this wine has over two more decades of improvement and price appreciation potential in the bottle. The Laird scores AA as an Investment Rating from Cru. Only one notch below the best possible AAA rating for long-term investment potential.

    "Deep garnet colored with a touch of remaining purple at the rim, the 2012 The Laird is one of those wines you could just go on smelling all day. It opens with a complex perfume of kirsch, dried mulberries, blackberry tart and spice cake over cloves, mocha, dusty earth, incense, star anise, yeast extract and aged beef. The full-bodied palate is drop-dead seductive, unfurling in the mouth to reveal exotic spice, meat, earth and berry preserves layers, supported by firm, velvety tannins and seamless acid. The finish seems to go on forever - and this is exactly what you want it to do. Stunning."

    11 cases (3x75cl)

    Cases of 3x75cl - LOWEST WORLD-WIDE PRICE. A great investment opportunity

    GBP 1,125.00/case 3x75 OWC in bond

    HK$ 12,200.00/case 3x75 OWC

    SG$ 2,075.00/case 3x75 OWC in bond

    3 Magnums 1x150cl

    LOWEST WORLD-WIDE PRICE - Great investment opportunity

    GBP 725.00/mag 1x150 OWC in bond

    HK$7,895.00/mag 1x150 OWC

    SG$1,345.00/mag 1x150 OWC in bond ETA UK 2 weeks (direct AF from Australia)

    ETA HK April/May

    ETA SG May/Jun

    8 Mar 2018
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  • 50 years on, it doesn't get any better than 1968 Taylor's Single Harvest Very Old Tawny Port!

    * For anyone celebrating a fiftieth birthday this year, they may be aware that 1968 was no great shakes as a vintage. According to Michael Broadbent, Bordeaux was ‘atrocious’, Burgundy and the Rhone were ‘poor’ (the Hospices de Beaune auction was cancelled) and Champagne doesn’t even get a mention. Port, Madeira (or perhaps California) are just about the only places where 1968 was not a complete write-off, it might seem.

    * There is hope yet for salvaging this vintage though as Taylor’s have since acquired a fabulous stock of old cask-aged wine including colheitas or ‘harvest’ wines (effectively dated tawnies), some dating back to the nineteenth century. Tawny Port is a wonderfully misunderstood phenomenon that benefits from being both knock-out brilliant and undervalued. Crucially, these wines have been well cared for in the interim and are being bottled in limited quantities to celebrate important anniversaries.

    * We are delighted to offer the new release of Taylor’s 1968 Very Old Single Harvest Port, which has understandably been selling out very quickly after release due to its strictly limited volumes. This is a fantastic opportunity to offer the fifth in this series of very special 50 year old ports.

    2 Mar 2018
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  • New and Unusual Release: Historical XIXth Century 2014 from Chateau Palmer | 4 Cases Left

    * Prior to the establishment of the AOC system which regulates wine production in France today, there once existed a wine known as a "Bordeaux Hermitage". When Thomas Duroux, the Director of Château Palmer had the opportunity to try one of these historic treasures, he was inspired to revitalize this tradition by blending wine from the Palmer vineyards located on the rises of the Margaux appellation with a small measure of grapes from the northern Côtes du Rhône. The result is something truly one of kind, which explains why these very limited releases are so highly coveted by wine lovers eager to own a piece of history.

    * According to French wine regulations today, a wine which is blended from different regions loses its geographic origin as well as its vintage, which makes the Historical XIXth Century 2014 possibly one of the most exciting "table wines" in the world!

    * The blend is 45% Merlot, 45% Cabernet Sauvignon from Château Palmer and 10% comes from Côtes du Rhônes septentrionale.

    * ETA into our UK warehouse is May 2018.

    * Very limited availability of (3x75cl) packs available.

    1 Mar 2018
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  • RP Score Released 97pt Casanova di Neri Tenuta Nuova confirmed as Top Scorer of 2013 | Limited 2nd Parcel

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    1 Mar 2018
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  • AWARD-WINNING "ANTIQUARIAN" - Gold Medal Winner | CWSA Best Value | "Utterly gorgeous" says Jancis Robinson

    * Antiquarian is a unique project from South Australia that in the few years since it's been operating has garnered tons of praise and attention.

    * Recently taking home a GOLD MEDAL at the China Wine & Spirits Awards in the category of Best Value, these are no-brainers for bargain-hunters, as well as for those looking for a more thoughtful style of wine.

    * That is exactly why Jancis Robinson is a big fan, regularly awarding high scores well above her average for these esoteric blends, describing them as "wines to spend time with".

    * The "utterly gorgeous" Pinot Noir-Shiraz earned 18/20 points from Robinson, while the last vintage of the White Field Blend received 94 points from Decanter. The recently released 2017 is yet to be scored, but our expectations are high.

    * These are cerebral wines that surprise, engage and completely enthral with their unique set of aromas and texture. If you are looking for a departure from the Australian norm, here it is!

    28 Feb 2018
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  • Wine Advocate Rescores Bordeaux 2015 up to 100pts

    Wine Advocate Rescores Bordeaux 2015 up to 100pts

    26 Feb 2018
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  • Rhône's Answer to DRC...Up to 100pt E. Guigal La-La's

    Most collectible Syrahs in the world

    15 Feb 2018
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  • HOW TO DIGITALLY DOWNSIZE YOUR WINE CELLAR - Article FT November 2017

    The postwar baby boomer generation was central to the success of Simon Farr’s first fine wine business, retailer Bibendum. Thirty-five years after he co-founded it, his new venture, Cru, is helping this same generation to digitally downsize the cellars they amassed during the good years.

    30 Nov 2017
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  • Biondi-Santi | 94+ pt Brunello di Montalcino Riserva 2011 drinking now-2030... The spiritual birth place of Brunello

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